Today, we address what I would call single-entity-seeking queries. In the future, we’d love to be able to address queries that are more about lists and collections. “What are the tallest mountains in India?”, or “What are the largest cities in the U.S.?” In order to understand that query, we have to understand cities, then we need to understand the U.S., then we need to understand that “largest” can refer to either population or area, and then we come up with a comprehensive list. Then we could get to something even more nuanced, like, “I’m looking for concerts within 50 miles of me on days when I’m free where it’s likely to have good weather.” That sort of thing requires tapping into more knowledge of the user, as well as all of this information.
People tweet in real time. If you live on the east coast and watch / tweet TV, no problem. If you live on the west coast, there’s a problem – with spoilers. I don’t think people decided not to watch the episode of Mad Men where (spoiler alert, if you haven’t watched this season) Joan slept with the guy from Jaguar? On Saturday night, NBC had killer ratings, despite everyone knowing that Lochte beat Phelps. .
Lifetime.com recently installed a “west coast / east coast” button to save west coast fans of Project Runway from spoilers. I’ll be curious to see how many use it. My own instinct is that “spoilers” actually increase interest in a program: it’s the whole “It’s the journey, not the destination” thing… “Yes, I know how it ends… I want to see HOW!”