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CHINATOWN » SUNSET x MARMONT

CHINATOWN » SUNSET x MARMONT

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ELTON » SUNSET x MARMONT

ELTON » SUNSET x MARMONT

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Osborn and Brainstorming

In the late nineteen-forties, Alex Osborn, a partner of the advertising agency B.B.D.O., decided to write a book in which he shared all of his creative secrets. “Your Creative Power” was filled with a variety of tricks and strategies, but Osborn’s most celebrated idea was the one discussed in Chapter 33, “How to Organize a Squad to Create Ideas.”

When a group works together, he wrote, the members should engage in a “brainstorm.” The book outlined the essential rules of a successful brainstorming session. The single most important of these, Osborn said, was the absence of criticism and negative feedback. Brainstorming was an immediate hit and Osborn became a popular business guru. The underlying assumption of brainstorming is that if people are scared of saying the wrong thing, they’ll end up saying nothing at all.


Read more http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer#ixzz1kJBqroWd
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BETC PARIS » CANAL+ “THE BEAR” 

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